Enrollment Opens March 2018


Kaitlin Holland's

The Workshop Course

Through The Workshop Course, my mission is to equip you to become an industry educator and connector through heart-felt, profitable in-person events. I will coach you from idea to implementation, ensuring you have all the tools necessary to grow an additional revenue stream, establish yourself as an industry leader, and cultivate community.

 Photo by  Love, The Nelsons 

I'm Kaitlin Holland, Founder & Owner of The School of Styling, a nationally recognized workshop with an audience of over 80K.

For the first time ever, I'm revealing my process for hosting a profitable in-person event that sells out time, and time, and time again. 

You’ll get instant access to:

+ 7 Video Modules

+ Transcripts and audio fileS

+ Pre-recorded Q&As

+ 50+ Pages of worksheets, guides, templates, and bonus content

+ Access to our private community

+ Live office hours

+ Upgrade option: An invitation to attend an exclusive and intimate one-day Planners Retreat with me in NC!


Here's what you'll learn Inside The Workshop Course:

Section 01 | Your Live Event Blueprint
01 The Case for Live Events: The Power of Being in Person
02 Choosing the Right Types of Live Event for You and Your Audience
03 Vision Casting & Goal Setting

Section 02 | From Speakers to Speaking: Curating Content
01 Curating Content that Excites Your Audience
02 How to Work with Speakers

Section 03 | Creating a Profitable Event
01 How to Know What to Charge
02 Building Your Budget
03 Building Your Team

Section 04 | Selling Out Your Experience
01 Copy That Attracts Your Ideal Attendee
02 Your Launch Roadmap
03 Using Social Media to Sell Your Event

Section 05 | Attendee- Centered Experience
 Communication Before and After
02 Thoughtful Touch Points
03 Creating an Attendee- Centered Environment

Section 06 | Securing Sponsors
 Creating Value for Your Sponsors
02 Finding & Securing The Perfect Partners

Section 07 | The Event
 Hosting Your Event
02 Calculating Your Return on Investment
03 Evaluating Your Event (And Preparing for the Next One)