THE CREATIVE ONLINE ACADEMY IS LIVE!

 
  Written by Kaitlin Holland

Written by Kaitlin Holland

It's time, y'all! We have been hinting at the release of online content for a few months now and this project has been in the works even longer. As this community has grown, we have realized a deep need for accessible content for people in any stage of business and life.

No matter what brings you here, we are so thankful that you have a desire to grow and learn. After all, that's what this whole entrepreneurship thing is really all about!

Without further ado, I introduce to you The Creative Online Academy!

The Creative Online Academy is an in-depth online curriculum designed to inspire the creative and educate the entrepreneur.

We understand running your business is often like putting on a one-man (or woman!) circus. You jump from act to act, juggling more things than you previously thought humanly possible. It can be overwhelming, exhilarating, confusing, and rewarding - all at the same time.

Because we have been there, we created a program to help guide you and give you the confidence you need as you run your creative business.

Our 2016 Instructors have worked hard (and I mean hard!) to create content that is exciting and engaging for you. The curriculum mirrors our in-person workshops as we cover similar topics that are vital for creative entrepreneurs to understand.

Here's what you will learn:

+ Drop Those Expectations & Live Out Your Why

+ The Fundamentals of Design & Visual Storytelling

+ Finding Your Photographic Voice

+ What Makes an Image Great

+ The Creative Salesperson

+ Your Brand Presence 

+ Creating Beautiful Bouquets

+ Designing Centerpieces 

+ Setting the Table: Formal & Informal

+ Stop, Collaborate & Listen 

You'll notice we cover many different mediums such as styling, floral design, and tabletop design. We also touch on topics that are heart-focused, brand-focused, and business-focused. While you may not consider yourself a florist, stylist, or a photographer, we believe that there is great value is being trained in a variety of artistic mediums.

When you attend art school you don't just go for your specific interest, for example, painting. You are also required to take classes on drawing, photography, and sculpting in order to understand your specific craft better and strengthen your eye for design.

The Creative Online Academy will be available throughout the year. We will also be offering topical Add-On Packages for you to design your own unique curriculum based on your interests and needs. Those packages will be released once a month for five months (starting the end of February). 

Add-On Package topics include: 

+ Business & Finances (releasing in February)

+ Wedding Planning & Styling (releasing in March)

+ Marketing & Branding (releasing in April)

+ Social Media (releasing in May)

+ Photography (releasing in June)

These packages can be purchased individually, but if you enroll in The Creative Online Academy you'll receive a pretty great discount off of the Add-On Packages!

We hope you are as excited as we are to reveal this big project and we hope it blesses you greatly. 

Have a question about The Creative Online Academy? Email us at hello@theschoolofstyling.com.

Photography by Blue Barn / Styling by TSOS / Calligraphy by Parris Chic / Hair & Makeup by LULA Hair & Makeup / Venue: The Glassbox at 230

 

2016 COACH: KAYLYN HEWITT

 
 
 

Name: Kaylyn Hewitt / Job Title: Owner / Business: 1956 BloomsCity/State: Boston, MA

Can you tell us a little bit about your business and what you do? 1956blooms is a floral design and styling studio based in Boston, Massachusetts. We create custom and garden inspired floral designs for weddings and events. 1956 started after I decided not to continue a career path in graduate school. I moved to Boston from Texas for grad school, and shortly after my big move, I decided that more school wasn’t for me. I’d always be drawn to flowers, and was doing some designing for a few friends’ weddings at the time, but never in a million years did I think this could be my full time job!

After doing some designing as a hobby for a few months, I a decided that what I really wanted was to be a florist. I doodled flowers, dreamt of color combinations, and yearned for creative freedom. I took a huge leap in 2012, and I haven’t looked back.  

How did you develop your specific craft?  I’ve always been around flowers as my mom is an avid gardener and worked at our nursery in our town. They were always around and available, so I found myself completely enamored with them at a very early age. I fell in love with flowers in gardens, so when I started designing flowers, I wanted to recreate where I had seen them most. Each design almost reminds me of my backyard growing up--lots of textures, love, and colors that just sort of melt into each other. I guess my craft grew out of this love from where I came from and it has been my way of remembering it and cherishing it.

What is your favorite part of your craft and/or business? I have so many favorite parts of this business! Honestly, it’s been such a blessing having the opportunity to love what I do. I don’t take that for granted. I would say my most favorite part is having the freedom to create, but that doesn’t happen on it’s own. Because I have extraordinary clients, the best team a girl could ask for, and a support system that I don’t feel like I deserve, I’m able to create freely.  

Tell us a little bit about what you will be offering through The School of Styling this year?

This year through The School of Styling, we’ll be offer a couple of online classes as well as some one on one opportunities. In our online courses we’ll be providing a few tried and true design techniques that cover centerpiece design as well as bouquet design. We’ll also have a video available that digs deeper into the business aspect of owning a floral design company. I’m sharing a lot of what’s on my heart in these videos and there are a bunch of answers to questions I had when I was first starting.

Why did you decide to do the Instructor Program? I have fallen in love with The School of Styling. This is such a valuable resource for creative entrepreneurs in any stage of their business endeavors. There is so much wisdom being shared, and I want to be able to share what I can, as well. It can be hard not knowing where to start or how to develop your craft, but The School of Styling is providing a support system, as well as, a guide for those looking to learn more and develop their businesses. This is such a strong community of folks willing to rally each other on and learn from each other. How could I not want to be apart of this community?

Website / Instagram

 

2016 COACH: CANDICE LORRAINE BEATY

 
 
 

Name: Candice Lorraine Beaty / Job Title: Photo Stylist + Event Designer / Business: Candice Lorraine LLCCity/State: Atlanta, Georgia

Can you tell us a little bit about your business and what you do? Well, so far my business model is “Candice choosing what gets her most excited and out of bed and then running towards it quickly”. I truly believe that every milestone of life prepares you perfectly for the next one. If I hadn’t earned a degree in Education, I would have never adopted the organizational skills needed to become a wedding planner. If I had never dove into wedding planning, I would have never been exposed to photo shoots and styling. If I hadn’t ever gathered courage to start styling side projects on my own… then I wouldn’t be here sharing my story. It all just snowballs into one beautiful story of grace, transition, and faith. So my current business now is a mashup of photo styling, meets product art direction,dddd meets wedding planning and event design. Mouthful? I know.

What is your favorite part of your craft and/or business? I love working with products. I love being able to take a tangible item, hold it in my hand and come up with ways to showcase it. Recently, I have been working with a cosmetics line to style all of their Instagram photos. This was such a fun challenge for me because I really do not know much about makeup! So learning the organic and natural ingredients, or the techniques used to make it, and then being able to showcase that through images has been such a fun brain stretch.

I also really love wedding styled shoots. The teamwork that is involved and the depth of friendships built have been so monumental in my career. Some of my closest friends are those who I have worked countless hours planning a photo shoot with. You sweat together, you laugh together, you work tirelessly to create this beautiful story, and the results are always so magical. I love how styled shoots bring people together, creating such community. Truly, my most treasured memories in the wedding industry have been collaborating on styled shoots.

Tell us a little bit about what you will be offering through The School of Styling this year? EEK! I am so excited about being a part of The School of Styling! I cannot wait to share with the students about wedding planning, and how to really love and support your bride throughout the process. I also am excited to help girls with table settings and getting those perfect shots ready for photo shoots or wedding days. As well as explaining what I carry in my styling tool kit (it’s so heavy!!). But mostly, I just cannot wait to meet the girls who come to learn. I love new faces and building relationships with people who all support each other. I have so much to learn from these girls! I cannot wait to hear the stories and be able to just learn from everyone’s journey!

Why did you decide to do the Instructor Program? Why wouldn't I do it?! Are you kidding me? When Kaitlin emailed me, I dropped my computer! I literally was in such shock. I feel completely humbled, honored and blown away by this opportunity. Last year’s TSOS in Charleston, I was able to view from the sidelines, helping babysit one of the photography teams daughters. I was truly in awe of the elegance, grace and passion I saw from the women involved. I was planning on signing up to attend! So when I get this jaw-dropping email from Kaitlin asking ME, little old me?!?!, to speak and share my story, you cannot even imagine (no seriously, you cannot even imagine) the squeals, squeaking, laughing, crying, screaming, jumping, dancing and energized fit I threw of happiness. It was definitely one for the books.

There is no place I would rather be, than surrounded by women all wanting to learn how to better their crafts, improve their industry and build friendships. That is where I want to be.

Website / Instagram