Studio Tour: Amanda Jewel Floral + Design


Name: Amanda Lankford // Age: 31 // Profession: Creative Director and Owner of Amanda Jewel Floral + Design // City, State: The sweet little town of Tucker located right outside of Atlanta // Years in Studio: We moved into the AJF+D studio in July of 2016, so we're approaching our 1 year anniversary this summer!

When did you first fall in love with design? Have you always wanted to work in the creative industry?  

I grew up on a farm where I first fell in love with flowers. I would spend my days barefoot (usually still am) picking flowers in the field, making flower crowns out of weeds. I later interned at a flower shop, sweeping the floors for two semesters before becoming the flower delivery driver. My 16-year-old self would stand in the doorway of a hospital room or on the doorstep of someone who had just lost a loved one, and when they laid eyes on the arrangement, it was like all of the sadness disappeared. I knew then that this was what I wanted to do with my life. I worked at four floral shops until I was 21 and then landed a corporate job, where I learned the true value of customer service. After five years of corporate work, the long-growing itch to work with flowers inspired me to start working weddings on the weekend. I did this for two years and then decided to go full time (well, my son decided) when my husband, Michael, and I had our first born, William Hudson. Once I was able to put all my efforts into the company on a full-time basis, it changed forever. The best moment of my career thus far was moving into the studio! I love having my own space to take care of and decorate for clients so they have a memorable client experience.

Can you tell us a little bit about your overall design for your office? Where did you draw inspiration from?

We wanted our studio to be an extension of our business - and the way we like to do business, so we sought out to design an ambiance that was both pretty and comfortable! The house itself was so charming and had great bones for being 85-years-old, so we kept some of its original charm like the fireplace, hardwoods, antique doors and hardware and the awning outside the front door. But we also added our own touch with mid-century modern decor, fun pops of color and even floral wallpaper (Dutch Love by Ashley Woodson Bailey). We drew inspiration from the era of the house + our own personal styles and what we typically like to look at. We wanted a place designed by us and what we like. In other words, we didn't worry about other designers or what they liked - just what we liked! The result was a screened in front porch that reminds me of life on the farm, a living room with a cozy fireplace and bookcases where we showcase our favorite things (currently Floret Flower seed packets and Silk & Willow Beeswax candles), and a large space for gatherings and workshops with custom-built tables my husband crafted.

What is your favorite part of your office? What do you think every creative should include in his/her office space to stay motivated?

I would have to say my office because of my wallpaper, but then I love the front porch because I enjoy sitting outside sipping coffee or a glass of wine. But, maybe it’s our backyard because I get to watch my kiddos and pup run around freely and happy, knowing they are safe too. I also catch myself staring at our shelves filled with pretty inventory. Sigh, I can’t decide. I would say to stay motivated, you need an outdoor space. Us creatives really do have a lot of computer/desk work that we really don’t like to do and can get bogged down and honestly just discouraged because it gets overwhelming at times. The outdoor space keeps me going as I love to be outside and be in nature so I always take breaks throughout the day to get a breath of fresh air. It is very much needed as a creative.

Do you have any future plans for your studio?

One of our favorite projects in the works is outside, as our goal is to be able to carefully curate cut flowers for our arrangements from our own garden in the future. We also have plans to build raised beds in the backyard for even more opportunities and to create a cozy outdoor ambiance for those backyard dinner parties and gatherings.

What are your best tips for someone looking to create a studio space that evokes inspiration and creativity?

We have an ongoing inspiration board on the wall where we rip out favorite magazine pages and tape them to the wall. It's truly inspirational as we walk by it every day and get inspired by the things we love!

Follow Amanda:,, @amandajewelfloraldesign

Photography by Paige Molina Photography



 Jaclyn Johnson of Create & Cultivate Office Tour | Modern office space inspiration | The School of Styling - A three-day hands-on workshop for creative entrepreneurs.

Name: Jaclyn Johnson / Age: 31 / Profession: Entrepreneur, Founder Create & Cultivate / City, State: Los Angeles, CA / Time in Office Space: 8 months

We love the mission and power of the Create & Cultivate community and conferences. If someone has never heard of C & C, how would you explain it to them? We are an online platform and offline conference for female entrepreneurs in the digital space. But over the last year we have grown to be so much more. We are committed to empowering women to be bold in business, to take calculated and informed risks, and most importantly have fun while they are doing it!

The office space where you work is gorgeous! How would you describe its’ aesthetic? The space itself is a little cold, concrete floors, lots of metal etc. It was super important for us to have it feel home-y and cozy so we added lots of fabrics and comfy elements as well as some killer wallpaper and tons of arts and patterns. The aesthetic is sort of like the colorful poppy girl clubhouse you dreamed up when you were little.

What was the inspiration behind its’ design? Everyone knows that you work your buns off in the startup world, so we needed an office that facilitated the feeling of work/life balance, even if and when you’re burning midnight oil or in the office super early. It needed to be bright and inviting. It needed to feel like home away from home. It’s why everyone has “designated” spots, but they are also moving constantly. The large marble dining table is like our work version of a family dining table. I wanted to make sure the space didn’t feel restrictive in any capacity.

Do you have a favorite element or spot in your office space? What is it and why? Now that it’s summer, the rooftop. We’ve got a little C&C bar for sunset cocktails, if, and when the day allows. We’re also going to start doing some fun, summertime rooftop events. And my office -- it’s my second home.

Do you have some future plans for the space or something you want to add? We’re growing as a team so figuring out how to make sure there is space for everyone/doesn’t feel crowded. I love this space so much, so the idea of outgrowing it… no, I don’t want to even think about it.

If you could give one piece of advice to someone starting their own business and taking charge by creating an office space, what would it be? And how do you find the balance between work and calm in your space? More founders, big and small bigger companies are moving toward open-office floor plan. You want people to feel comfortable at work because good ideas don’t happen when the space feels stale. Great ideas don’t happen in a vacuum--or holed-up in your office. That’s not to say your door has to be open all the time. You can have an open-door policy and still shut it once a day. Everyone at C&C knows that they are welcome in my office at any point, and honestly, sometimes they don’t leave. But that makes me feel good as a boss and as a founder. To have your employees want to be in your office means you’re doing something right and just knowing that gives me a sense of calm.