The tsos team is growing!

 
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The School of Styling team is growing, and we are sharing a little bit about our community manager, Logan! She attended #TSOSTexas back in 2017, but has been a huge fan of our brand long before that! Her business, Logan Doerries Design, supports creative businesses and helps them grow through social media marketing, styled shoots, and branding! She also co-owns an all inclusive elopement company in one of the most popular wedding destination cities, New Orleans! You will see Logan around helping with #BTS of our schools, posting on social media, and providing support within our online community!

Name | Logan Doerries

Age | 28

Company |  Logan Doerries Design; Pop of Love New Orleans; The School of Styling

Years in Business | Two

Education | Bachelor of Arts from Louisiana State University, majored in Communication Studies with a minor in Leadership Development  

What was your first job out of college?

My first job was with the American Cancer Society planning fundraisers. It was such great experience meeting so many wonderful volunteers who dedicated their free time to helping with the organization, and I realized then how important it was to serve your community. This job also taught me so much about being able to plan a great event with a small budget.

TheSchoolofStyling
TheSchoolofStyling

How did you get from your degree to what you are doing now?

A series of really fortunate events! I graduated in such a broad field, I wasn't totally sure what my path would be. I had always been passionate about event planning, community and bringing people together, I just didn't think I would be able to create a business that tied all of those details together. I majored in communication studies, and one of my professors once told my class that as communications students we should be able to listen to others' needs, and figure out what they need before they do. I strive to do exactly that in my business, as I realized most of my clients are managing every aspect of their business, its hard to see the big picture when you're caught up in the every day hustle. My biggest goal is to gain a better of understanding of my clients' needs, and cheer them on to grow in ways I know they can! That is why the TSOS community is so impactful, considering we have hundreds of women constantly cheering each other on and helping each other chase after their BIG goals - it is so inspiring! 

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What is a piece of advice you can give to others' building their business?

Can I give two pieces? Ha!

1. Never be afraid to go after a project or collaboration that is too "big" for you. Being a part of TSOS has been such an incredible blessing that I never even considered possible! I had been such a fan for years, and really loved the consistency and aesthetic that TSOS produced. At that point in my business, I was feeling so directionless with no clear goals. Attending The School of Styling totally reset my mentality. I changed things completely and worked so hard to get where I am now, but I would have never imagined I would be able to join the team one day. Always remember the work your doing is so valuable, and there is a client out there for everyone.

2. Invest in yourself! When you are just starting out, it seems very scary to spend a ton of your (usually very small) income right out of the gate, however, it is SO important! You can try to learn everything on your own, or you can attend a conference to hear from some of the industry's best on what has worked for them. The inspiration alone is totally worth it! And, trust me,  you will still be able to get some of those "trial and error" lessons all on your own. ;)  

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What is the hardest part of being an entrepreneur? The best?

The hardest part for me is the self doubt. I get super excited about projects and catch myself asking, "ok, but can you really do this?!" I miss the daily interactions of having coworkers to run projects and ideas by, but that is why I am so passionate about cheering on other entrepreneurs. We are technically "all in this together" even if we all work by ourselves (on our sofas, in our yoga pants!) The best part (well, in addition to the yoga pants!) is the collaborations. I love working with other vendors I love and admire, and seeing an incredible project come to fruition from all of our creativity - it is such an awesome feeling!

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Have you had one project or shoot in particular that you absolutely loved?

One of my current clients is the venue that my husband and I got married in, and they asked me to style a shoot for their website. I got to bring on several of my very own wedding vendors, and I so enjoyed getting to spend the day in such a meaningful place with some of my favorite people. The shoot was featured in Style Me Pretty - which I poured through for inspiration while planning my own wedding. It definitely felt like coming full circle, and one of my favorite styling projects  to date! Definitely one of my top moments as a business owner. 

TheSchoolofStyling
TheSchoolofStyling
TheSchoolofStyling
TheSchoolofStyling

What are your goals or dreams for yourself or your business?

Whew, thats a tough one! I guess I can say that if I have learned anything in my journey through being a business owner, it is that anything is possible. My goal is to keep reminding myself that when things seem too hard or overwhelming. In addition to that - planning an elopement in Italy is definitely on that list! 

For fun: 

Currently listening to: Vitamin String Quartet / totally obsessed with their renditions of popular songs. Plus, their versions help me stay focused, since I don't get distracted by trying to sing along. 

Recently bought: Finally broke down and treated myself to some Hunter rain boots. Summers in New Orleans are famous for afternoon thunderstorms, so I figured it was a good time to make the investment! 

Currently planning a trip to: Canada! My husband is going to be traveling there for a conference, so I am tagging along... (another perk of being an entrepreneur - getting to work from anywhere!) 

 

How to enjoy a vacation as an entrepreneur

 
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Today in our online Facebook community, we asked if you could put that auto-responder up and jet set to anywhere in the world - where would it be!? Our dream vacay list is about a mile long, but while we are dreaming of our favorite destinations we thought we should share some helpful tips for getting the most of out your trip! Because, lets be honest, how many of us have been caught sneaking into the bathroom "to check an email really quick" while our husbands or families patiently wait for us to head out of the door! Just because you are running your own business does not mean you can't enjoy a few days away from your gmail, so grab those sunglasses and sunscreen and read up! 

1. Notify your clients

This seems like a no brainer, but if you notify your clients far enough in advance they should respect those boundaries and give you that much needed break. This also gives you an opportunity to setup a meeting to go over any pending tasks or create a game plan for while you are away. Hint: add in your out of office days to your email signature prior to your trip as a reminder to clients!

2. Batch, batch, batch! 

There is no reason why you can't get all of those daily projects and tasks done in advance, so you can breathe easy while you're away! Planoly is our favorite Instagram tool, and they have just introduced auto-posting! Asana is also a great way to keep track of your to-do lists to ensure you staying on top of things, and of course  we love that gratifying feeling of checking things off of your list! 

3. Outsource

If you've been running yourself ragged for way longer than you'd like to admit, and a vacation truly seems out of the question - it might be time to outsource! What are some things in your business that you can let go of? We have a growing online community of creative professionals, and many virtual assistants that may be able to with those daily tasks so that you can grow your business, and maybe enjoy a day off - or three! 

4. Know the world will keep spinning without you! 

When your head is down, and you are hustling hard - its pretty difficult to imagine anything can get done without you! But remember, while the work you do is immensely important, its also important to give yourself a little break! If you complete steps 1 - 3, you can easily take that long deserved vacation and your business will not suffer! There is like beyond gmail and hashtags, and it tastes just like a piña colada! 

 

 

Business Books We Love

 
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We have all been in that stage of having an incredible idea, service, or project you'd like to see come into fruition, but you're left with that feeling of "now what!?" I don't remember any college classes being titled, "how to build your business around this niche idea, while also being your own marketing director, accountant, employees and boss!" These books are the perfect mix of educational and inspirational, and will help you to not lose sight of your big dreams along the way. Think of these books as the best business books.. in the business! We hope you love these reads as much as we do! 

1. Chasing Slow by Erin Loechner | This inspirational read by creative entrepreneur, Erin Loechner, shares her journey of finding peace and harmony in having and doing less. She discusses how to stop comparing yourselves to others, how to be grateful for the life you have, and you'll enjoy personal stories and anecdotes along the way. 

2. The Creative Habit by Twyla Tharp | The Creative Habit teaches how to harness those creative skills, and build an atmosphere that helps you work efficiently and successfully. Your brain is like a muscle that needs practice and repetition to grow, Twyla will be your coach!

3. Big Magic by Elizabeth Gilbert | Are you stuck on the hamster wheel of your creative business because you are too afraid of jumping off and trying something new? Scared to launch a new business because you aren't an "expert" or you don't have enough followers? This book will help you locate your own confidence, get rid of those fears, and teach you to showcase those amazing things about yourself that will help your business grow and thrive. 

3. Grace Not Perfection by Emily Ley | Are you currently trying to curate the perfect social feed, while you bake pinterest worthy cupcakes for your kids, plan exciting date nights for your husband, answer all emails in a timely fashion, buy those cute shoes, write that game changing blog post, etc. etc. etc. Are you beyond exhausted and feeling like a failure, because, well, we just can't do "all.of.the.things?" This book is for you. Emily will remind you just how to give yourself a little grace. 

4. Simplified by Emily Ley | Can you tell we love Emily Ley? Not only has she been a huge supporter of The School of Styling, but we also love and trust her products. (I even use her academic planner to help keep my own life organized!) This book is filled with amazing action steps, and tools that will guide you through creating a simplified life! Ridding yourself of the business and clutter to give you more room for joy, family time, peace and growth! 

 

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